INTRODUCTION
I lead impactful marketing and experiential campaigns for global brands — from strategy to execution — with a proven ability to drive culture-forward consumer engagement at scale. I’m a passionate, confident, and experienced producer who brings creative vision and operational precision to every project. From global platforms to live brand experiences, I specialize in transforming ideas into immersive moments that inspire and move audiences — and drive business growth.
Whether leading cross-functional teams, managing large-scale productions, or building new brand experiences from the ground up, I move quickly, solve problems efficiently, and deliver with purpose.
EXPERIENCE
CONTENT STRATEGY
Storytelling That Connects in Crisis:
During COVID, I shifted to digital-first, athlete-led storytelling. The DK Metcalf video — blending authenticity and optimism — reached 9.5M+ views, proving that the right content strategy can break through, even in uncertain times.
EVENT PLANNING
Where no one expected to train:
We turned a barge into a fully equipped gym—activating athletes on water, in winter, in downtown Chicago.
Brand Activation AND KPI'S
Where basketball meets community:
An unexpected execution of sport and purpose—Nike Chi-League brought thousands together each summer, turning streetball into a galvanizing force for peace, pride, and movement across Chicago.
Contact
Abigail Jennings
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